SUCCESS JOURNEY  

Mohamed Noor

Company Founder
His work in the team of largest foreign owner of eyewear store "Willie Barrow" in the 1950s inspired Mohamed Noor to become the Egyptian pioneer in the world  of glasses and optics service in Alexandria.
The year of 1959 was the unique debut of Mohamed Noor the first founder of customer service.
In the modest store in Alexandria, Mohamed Noor surpassed his foreign counterpart.

"Honesty and Respect" 


was his motto, it's believing it's the key for client's trust and recommendation to four of his acquaintances.
This attracted the community's elite and turned regular clients into permanent friends.
He wanted to reach for the moon by developing his work to cross the borders to Switzerland, Sudan, along with Alexandria's branch chain in 2006.
Mohamed Noor's sons are following his approach and sustaining the development of this great Egyptian achievement to compete with global companies in the optical industry.
We are trying to offer the best unique experience for Mohamed Noor's clients and we've been constantly evolving throughout our honorable history to give you the newest and best in fashion trends. 

  Who are we ?  


NOOR optical is a company specializing in optics and sunglasses for better vision since 1959.
We are rely on a recognized reputation for our scientific background, practical experience, creativity and ability to successfully promote vision and offer optimal solutions.
The company continues to provide optical services by the best optic lenses and glasses that are appropriate in quality and for all tastes at competitive prices, as well as providing sophisticated solutions to all vision problem.
In Noor optics, we have a clear commitment to offer integrated vision solution through our brand.
It's where we detect, diagnose and provide high-quality lenses through quality local partners according to our client's needs.
We have the dynamic of delivering services, whether at client's or our branch headquarters.
Our clients are free to choose when, where and how they want to get different optical services.
About Us
What we offer?
We offer the best optical services to our dear clients to brighten their sighting, and to ensure the comfort of vision while practicing all activities. We are striving to take the lead in developing and improving work with our partners in detection and diagnosis. We provide lenses with different levels on another side, achieving higher value for our clients. We proudly contribute to the development of vision and optical services.

 
What we're after?
We seek to be the best and most valuable in providing optical services to our customers in Egypt and the Middle East. We commit to improve the performance of vision and sight and to contribute to its success. We focus on creating lasting value and supporting our clients. We accomplish this with dedication through our team, and our partners in success. "Our main concern is the luxury of seeing our clients," through a team of professional partners. We are offering high-quality products of glasses and lenses not only for change, but for the better and the comfort of the sight. 
Why us?
Because of today's intense competition, global changes and their impact on the glasses and lens industry we considered our clients as our partners sharing with them innovative solutions to overcome vision problems.
Our clients are our top priority. We aim to provide them with the maximum benefit through:
  • Full service and personal concern 
  • Unique solutions to suit each client.
  • Various lenses are of quality to suit our clients.
  • After-sale services for the convenience of our clients
Our Values and Principals
Our enduring commitment, compliance and integrity to best practices in providing our glasses enhance our conduct in business practice and our relationship with clients and outside interests. We therefore commit ourselves together to the application of a set of values and principals. This is to consolidate work and develop professional performance.

Partnership

We work together in a team spirit, synergistic towards achieving a better vision for all without discrimination. 

Responsibility

We take the responsibility for our actions. We aim to consolidate the foundations for clear vision and optics service.

Integrity

We buttress our statement with actions, and we work to the highest standards of professionalism and ethics, and we preserve the dignity of work, profession, and customer service. 

Inspiration

We work with enthusiasm and passion, driven by a deep understanding of the importance of what we are doing. And we support each other to offer a unique experience to let everyone see better and clearer.

Quality of products and design

Our highest priorities are to improve and select the best quality products from optic and sun glasses provided to clients in every time and place. We propose an innovative, highly designed, and of unparalleled quality to promote a well - being lifestyle.

Communication with clients ensures quality and safety of products

Our commitment lies in zero tolerance for the safety of our products.
Our product quality policy summarizes the use of the best lenses within the best vision for all clients.

Client communication 

We value responsible and reliable communication with clients, which enables them to exercise their right to choose the most appropriate solutions. We also, promote consumer's right to information on glasses and lenses and we respect customers' privacy.

Leadership and personal responsibility

Our success depends on the performance of our partners, through  a deal mutual respect and dignity.
We also look forward to each party showing a sense of personal responsibility.
Cleaners with experience, competencies and motivators who respect our value. We guarantee them equal opportunities in development, we protect their own affairs and we do not tolerate any form of discrimination.

Health and Safety in Employment

The policies that we apply in the field of health and safety in the workplace places safety in the first and non-negotiable place within the culture of Noor Optics. We recognize the need to provide a safe and secure work environment, and we stress the need for effective cooperation by all in this field. We also encourage our partners, contractors, and all other persons involved in our activities to be fully aware and familiar with health and safety issues.

Integrity of dealing

Suppliers, agents, subcontractors, and all of their employees must be fair, honest, and equal and respect the standards we have set uncompromisingly. We also commit the same to our clients.

Community service

The policies that we apply in the field of health and safety in the workplace places safety in the first and non-negotiable place within the culture of Noor Optics. We recognize the need to provide a safe and secure work environment, and we stress the need for effective cooperation by all in this field. We also encourage our partners, contractors, and all other persons involved in our activities to be fully aware and familiar with health and safety issues.